Coaching in export marketing

Home Sector South Africa

Coaching small and medium sized businesses that manufacture home decoration, home textiles and furniture in business development, export marketing and product range positioning for the EU market. Creation of project ‘Development by Design’ to promote the SMEs in their local market, as well as the methodology ‘NEXT’ to allow the local business support organisation to train and promote their members.
Currently lead consultant in the 4-year program Home Textiles Laos. Previous programs in Colombia, Peru, Indonesia, Vietnam, South Africa and Mongolia.

2015 – 2019: for the CBI

South African Design
at Maison & Objet Paris

"I have learnt so much from Irene in the years she coached me on the CBI export programme. She remains one of my ‘go to’ people for advise on topics such as access to international markets and trade fair participation"
- Donna Allin, African Jacquard South Africa