Work with me

For brands, retailers, importers, exporters and manufacturers targeting the HOME sector in the European market, I am a creative business coach. Guiding you in designing better products, telling your story and building a sustainable business.

Do you want to

  • Have product ranges that rock the market and don’t wreck the planet? 
    I offer product development for impact

  • Identify the right markets, with customers that are a better fit for your brand? I guide in market development

  • Understand what consumer needs to use, and which trends to skip? 
    I identify purpose-driven trends

  • Get hands-on advice to make improvements? I can review your ranges for sustainability

  • Work with suppliers who have social and ecological values that match yours? I source new suppliers and build sustainable supply chains

Get in touch This email address is being protected from spambots. You need JavaScript enabled to view it. or book a free 20 minute call

 

 

You can count on me for

  • Tailor-made advice for your business

  • Creative direction for your brand

  • Individual coaching 12-month programme

  • One-to-one coaching sessions

  • Workshops, Presentations, trend information

Contact me to learn more, I am happy to hear from you!

I may be available for longer-term projects or ad-interim leadership roles.

 

Read more about my experience in working with leading brands

 
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"Irene's knowledge in the industry and export marketing is a value add to any business manager/owner, whether looking to expand in new foreign markets, or whether it be discussing current trends in existing markets"
- Donna Allin, African Jacquard South Africa

About Irene
 

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Irene Vermeulen
is a creative business coach
At work
with passionate entrepreneurs
Work with me
to build better ranges
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"Irene helped me understand the strength of my business. She showed me the direction to be different in the market. The effect of this coaching will be long lasting."
- Tookta, Her Works Laos

To portfolio
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You want to work with new suppliers, but do not know where to start sourcing?

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