About Craftscurator

Guiding business, brand and product development

Jan 27, 2021 by Irene Vermeulen

Do you want to develop your business and brands - be inspired and informed about market developments in handmade design? Craftscurator translates consumer needs into design directions and marketing plans for you. We create concepts, design ranges, connect with suppliers, guide product development, promote your brand and give you access to the European market.

Craftscurator works with companies in the home and interior industry. For European importers, brands and retailers, as well as suppliers worldwide, we develop product ranges and marketing strategies. We understand the European market like no other, and use trends as a tool to create new concepts.

Get in touch, we are happy to answer your questions.


  • Trend Watching, Brand Development, Concept Creation
  • Product Design, Product Development Guidance
  • Supplier Sourcing, Connecting Importers and Exporters
  • Guiding Co-Creation, Connecting Designers and Makers
  • Giving Workshops, Coaching Entrepreneurs
  • Market Research, Presenting, Publishing and Promoting

Our clients include Yumeko, Pantone, CBI, De Bijenkorf, Elle Decoration NL. More...

Irene Vermeulen is Craftscurator
Irene loves handmade products. She founded craftscurator.com in 2011 to share her view and thoughts on global crafts, handmade and sustainable design, and trends and developments in the European market.

Irene has worked as a designer for over 15 years, creating commercial products, concepts and brands for companies such as De Bijenkorf, Wehkamp.nl and Bol.com. She has worked on designing and marketing crafts for Fair Trade Original, Butterfly Works and CBI (Centre for the promotion of imports from developing countries). Irene has traveled to all corners of the world since 2001 to work with exporters of handmade products.

Craftscurator believes in teamwork and co-creation, working with a large network of professionals on projects.
Design You&McCuskey
Website Stylink Studio

Craftscurator is a registered trademark of ABCD About Brands Concepts Design

Craftscurator carefully selects images and adds links to the original source. If you come across an image with missing information, please contact us and we will do our best to fix it.

Copyright 2021, all rights reserved

Irene Vermeulen in the Craftscurator studio
photo by Mirjam van der Linden
Coaching Exporters
in Indonesia
Giving Trend Presentation
to European importers and retailers