Trend advice and range concepts

for De Bijenkorf

Advising on market trends and range concepts for the HOME department of De Bijenkorf, a leading luxury department store. Categories included furniture, lighting, tableware, bed and bath textiles, but also toys, gadgets and even cakes and chocolates. Product development for the private label, in close collaboration with the category buyers.

2008 to 2013: for De Bijenkorf