Trend Event January 29

How to make trends work for your brand

Handmade, unique or multipurpose: today's consumer has high expectations of products. How can you, as an importer, retailer or brand, offer people what they want? Learn how to make trends work for you. Join the Craftscurator Trend Event in Amsterdam!



Irene Vermeulen highlights the trends in home decoration and home textiles for 2014 and beyond. The visual presentation is tailor-made for buyers, designers and marketeers. Programme includes;

• 14.00 Understanding Consumer Needs
  Consumer trends and insights into the market for 2014
  Presentation by Irene Vermeulen
• 15.00 Balancing Branding
  The importance of being relevant and different as a brand 
  Workshop by Kees Bronk
• 16.00 Translating Trends to Products
  Product trends and design directions for 2014
  Presentation by Irene Vermeulen

Develop your business
By showing best practices in the home decoration market, Irene identifies 12 consumer needs for 2014. In a practical workshop, branding expert Kees Bronk will show you how to target those needs with your product offer and brand. By giving information on material, techniques, colours, makers and products, Irene explains how you can translate trends to product design.

Join the Trend Event

The event offers practical guidelines to develop your brand towards 2014 and beyond. Take a seat at our table on January 29, 2013 from 13.30-18.00 hours at the Materia Inspiration Centre in Amsterdam. During breaks, you can browse the latest developments in material innovation, or see Craftscurator's selection of handmade techniques in the Materia showroom.

Launch Trend Guide 2014
You will be the first to see the Craftscurator Trend Guide 2014 if you join the event. We will celebrate the launch of the guide. You can take a peek inside, or buy a guide right away and enjoy an early bird discount.

Do you want to make trends work for you? Come to the Craftscurator Trend Event!

• Tuesday January 29, 2013 from 13.30- 18.00

  At Materia Inspiration Centre in Amsterdam (address and directions)
   
• Tickets: € 250,- per person

  Ticket includes drinks, bites and a handout
  

All prices are exclusive of 21% VAT

Registration for this event has closed. For more information, please contact Irene at +31610332247 or by  This e-mail address is being protected from spambots. You need JavaScript enabled to view it