As 2011 is nearly over, we are looking back on product trends for 2010 and 2011. We made this presentation way back when in 2009, just before taking off to Latin America to work with crafts exporters in Colombia and Peru. We have used this summary in many workshops and presentations. It outlines the different styles and signatures in the European market. The three styles; inventive, sensitive and expressive reflect different consumer tastes. In the Trend Guide 2013 we continue working with these signatures to give directions for product and brand design. We dig a little deeper and visualize which global influences drive consumer attitudes in the European market, and what insights you can use to develop your business.