'Focus as well as depth' is what concept designer Jeanine Aalfs learned during the visual presentation on February 2, 2012.
'I will use the insights into consumer needs to focus on new markets and develop new collections. The Trend Event gave me practical guidelines to build collections for brands in a structured and meaningful way.
What I personally found inspiring were the brands, projects, products that were shown in the presentation. As a design professional I am well informed of current developments, but the knowledge on crafts and design from Irene was very professional, insightful and unique. It provided me with inspiration for the use of new production techniques.'
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